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MPL onboards Virat Kohli as brand ambassador, also seeks funding of $30 million from Go-Jek,Times-Group and existing partners

Mobile Premier League (MPL) is likely to close a $30 million funding round that will be led by Indonesian transportation and logistics company Go-Jek.

According to a report in The Times Of India, the discussions between Go-Jek and MPL are at an advanced stage and the transaction will take place soon.

The Times Of India report further stated that apart from Go-Jek, Times Internet (a Times of India group company) and existing investor Sequoia Capital are also likely to participate in the funding round. The valuation of the gaming starts up at $150 million.

Last year,  MPL had raised $5 million in a Series A funding round led by Sequoia Capital, in which some existing angel investors also participated.

MPL  allows users to participate in real money contests and tournaments of various skill games such as fruit chop, monster truck, space breaker, Sudoku, virtual cricket, etc.

The gaming startup that uses aggressive marketing techniques to focus on new user acquisition claims to have acquired over 20 million registered users on its platform in a short span of less than one year.

Virat Kohli is the current brand ambassador of MPL and features prominently on MPL’s online, social media and television marketing campaigns.

 
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