Due to the action-packed cricket season which started in India with the IPL 2019, the number of new fantasy sports portals and start-ups is over the roof. One of the newest entrances into this brimming market is Funtasy11, which has roped in Murali Karthik as the new face of their company.
Funtasy11 announced Karthik, a former Indian cricketer as their brand ambassador quite recently. He is a specialist slow left-arm bowler hailing from Chennai. His appointment came about after a slew of other cricketers also joined other fantasy portals recently.
Here’s my preview ahead of the 12th edition of IPL, commencing on 23 March.
— Kartik Murali (@kartikmurali) March 22, 2019
Dream11, the company that’s spearheading the industry recently announced a member from each of the 7 IPL teams (MS Dhoni is already Dream11 ambassador from CSK), as their ambassadors. Dinesh Karthik and R Ashwin are also facing for their marketing strategies.
Other such cricketers include Hardik Pandya and his brother Krunal who became HalaPlay ambassadors last month. Suresh Raina and Prithvi Shaw got onto Fantain and FanMojo bandwagon respectively. Gautam Gambhir was made CricPlay’s brand ambassador.
Karthik was the ‘Official Fan Engagement Partner’ for the recently concluded Premier Badminton League(PBL). The fantasy gaming space is expected to reach 100 million users by 2020, some experts say, and Funtasy11 hopes to strengthen its user base in this space.
Karthik said in a statement, “I am thrilled to be a part of the Funtasy11 family as it gives users a different type of experience while the cricket match is being played live. Users are in control of their destiny on Funtasy11, keeping them captivated throughout the match.”
Yahoo Cricket is also one of the many companies to launch a fantasy cricket portal recently.